Michele Howey does a good job reporting on what happened Tuesday night at the Farmington City Council meeting.  You can read the article here:  "America West Blocked".  She quotes Ron Martinez as saying in response to the concerns residents have for high density apartments, "I appreciate your fears, but we've assembled a heck of a team to create value in the community, as well as for our investors." 

Ron seems to use the word "value" loosely in this context.  For this project to gain even a small percentage of public support the "value" to the community has to at least match that of the value to his investors.  The value equation he presented was severely lopsided in favor of the investors.